Private Label Products – What You Really Need to Know to Properly Use Them

Private Label Books and The Importance of Effective Marketing

While there are of course many ways to profit from the phenomenal success and growth of the internet, the sale of private label books is one of the most unique opportunities in the world of internet business. Selling ready made and highly useful private label books is one of those rare business opportunities that virtually anyone can take advantage of, and private label books are one of the most potentially profitable niches in the world of the internet.

To understand just what makes private label books so potentially profitable, it is helpful to understand how many people use the internet. A large percentage of average web surfers use the internet to search for information, and those who have valuable and in demand information to sell stand to make a great deal of money from that information. Private label books are a great way to supply eager buyers with the information they crave at a fair price.

Of course having this ready to sell information at your disposal will do you no good if no one knows it is there. In order to achieve success with any type of business it will be necessary to market the business effectively. There are a great many marketing options available to web site owners, including banner ads, search engine ads, affiliate marketing deals, and the like. It is important to try a number of approaches and to gauge the response to each. It is vital to know which types of advertising are providing the most bang for the buck.

Fortunately, the same information that makes private label books so valuable can also play a role in the marketing of the private label book business. Using valuable private label information on the web site can help to attract visitors and boost search engine rankings, and that in turn can help to drive more visitors to the web site and generate more first time business. Providing the best service and most valuable information can help to turn those first time customers into repeat customers, and spread the word through valuable word of mouth advertising.

Great Tips on Selling Private Label Content

The use of PLR material is an Internet tool that is relatively new. It hasn’t been around but just a very few years. As always, anything new always invites controversy. The controversy often comes from those who stand to lose the most if the new idea catches on. Probably those who made buggies were the ones who were most against the idea of automobiles. You get the picture.

You can read articles and E-Books about the dangers of using private label content but the fact is that if PLR materials are used as they are intended to be used, there is simply no problem. PLR materials are just raw materials. They are not finished products. PLR materials should be used AS raw material and there should be a new product after the private label material has been added to, taken from, changed or mixed with other ingredients. If you follow this concept, you will have no problem creating and selling your private label content products. First and foremost the product that you have created using private label content must be unique. If the product is an E-Book, at the very minimum you should have:

1. Changed the title. This changed title should include your own name or the name of your company. It should be a title that no other marketer would use and it needs to be used to give yourself credibility as well as to build your own list.

2. Changed the cover. Some E-Books which are purchased from Private Label Rights websites come with generic covers. Some don’t have any cover. It doesn’t matter because you really must change the cover.

3. Made some changes to the text. Text changes can be minimal, of course. Using Microsoft Word, you only need to press F7 and replace one word that is used in the document with an appropriate synonym.  

And understand these are only the very minimum of changes that need to be made. You can also:

1. Add graphics. Adding graphics, especially those that have links embedded, is one of the easiest and quickest ways to brand a private label E-Book as your own. If you do not have a graphics program on your computer, you really should consider getting one. There are not any free ones that are worth the space they would take up on your hard drive, so you will have to purchase one.

2. Add your own affiliate links. Insert your own affiliate links in appropriate places within the text.

3. Reorder the chapters. Just simply cut and paste chapters in a different order and don’t forget to change the table of contents to match the changes that you make.

4. Add chapters or information. Adding even one chapter, especially a first chapter, will give your private label product uniqueness.

5. Delete chapters or information. If the E-Book that you have purchased from a Private Label Rights website is too long, consider breaking it up into two separate books. This takes more extensive rewriting but the time will be well spent if you come up with two products rather than only one.

In short, the Private Label Rights material that you have purchased needs to be treated like what it is…raw material. Private Label Rights materials are not finished products unless you they also come with Resell Rights and very few of them do.