Are Private Label Rights Your Best Opportunity for Internet Marketing in 2006?

Ask 100 Internet marketers what their top money-making idea is and you will probably get 200 different answers (most IM’ers can’t resist a fall-back plan!). But there is one ‘concept’ that really seems to have come of age in late 2005 and is set to explode into 2006 with all guns blazing – private label rights.

Up until very recently, ‘private label rights’ was something that few people talked about and fewer still understood. The idea of selling your work so that someone else could not just resell it, but put change it any way they liked and even put their own name on it seemed crazy.

And yet, private label rights ebooks have been quietly selling through specialized membership sites and a select few people have been making good money from them.

Most people are familiar and comfortable with the idea of resale rights – where the owner of a book sells you the rights to sell it for yourself and keep all the profits. After all, that is only one step removed from traditional affiliate selling. But private label rights go so much further – effectively giving the private label rights purchaser carte blanche to do whatever they like with the materials.

Where do private label ebooks come from?

In the main, the ebooks for which private label rights are sold tend to be specially commissioned and written by ghost writers. They are targeted at highly specific niche markets that the originator has researched.

With a few exceptions, they tend to be fairly basic, workmanlike books that fulfil a market need, but that are not likely to set the world on fire.

They tend not to be earth-shattering best-sellers that divulge great secrets and that can command huge affiliate and joint venture networks.

That is not to say that private label rights ebooks are worthless – far from it. They fill a great need because they tend to be written to answer one specific set of questions within a well- searched niche market. As a result, if marketed correctly, they can make steady sales.

Going beyond the virtual covers.

The real benefit of private label rights ebooks comes from the fact that you can do whatever you like with them.

It means that if you are clever, the book you end up selling will be completely different to everyone else’s. Instead of being in competition with 500 other people who happen to have bought the same private label rights as you have, by exercising your right to change the content, reorder the chapters, add new sections, add illustrations and pictures, create a new cover, change the name of the author and create a compelling new title, you can ensure that your version of the book is totally unique.

And of course, selling a private label ebook as an ebook is just one possible use for the material!

In my book ‘Unlock the Secrets of Private Label eBooks’ I have identified ELEVEN different ways that you can profit from your private label rights ebook’s contents! Several of those strategies have nothing to do with ebooks at all.

The big secret that sets the professionals apart.

While it is true that there are a few professionals who are raking in great returns from their private label rights investments, the sad fact is that the vast majority of people who, up until now, have bought private label ebooks have left all their money on the table. They have either done nothing with the ebooks that they have access to, or have simply used them as they are provided.

And while this passive majority is standing around doing nothing, the professionals are busy digging the gold from the mine that each private label ebook represents.

Instead of looking at private label ebooks as an end in themselves, see them as the beginning. Each ebook can be the core of a great unique product, the content of highly targeted and search-engine friendly website, the beginning of your own unique Internet marketing empire.

For an enlightened few, private label ebooks will be the big thing in 2006. The potential is huge – why not join with us now!

Private Label Rights

The basic concept of the Private Label Rights (PLR) is like reselling a product. These could be certain types of reports, auto responders, E-Books and more. With this concept it allows many different buyers to invest in the content and they can change it around to make it their own. They can then claim it is there free and clear.

Another way for private label rights to be used is by web site generating software generic landing pages. This is for the selling PLR produced items or for affiliate marketing. This allows the customer to be added for email lists or can contact the seller by telephone.

One may find private label rights for a dollar for each page; this is much less expensive than hiring a ghostwriter to rewrite the contents of an E-Book or software. There are so many different niches to choose from, from marketing online to dog walking. When one turns the private label rights package they have, into a brand new one, it is a lot less expensive with the high quality PLR products.

One must remember though having private label rights is not endless, there are a few restrictions one must abide by. Each of the providers has a different set of rules; such as some will require the buyer to redo the PLR content, whereas others will not. Some of the restrictions may include, but are not limited to would be using it as web content, using it as a marketing product, etc. this is only a sample of the many restrictions. If there are too many PLR resellers there will be influx of the products, maybe too much and then it becomes unsellable.

Many will even go as far as using videos on their web site. Just redoing them will draw so many more customers it is unreal. The redone videos will have marketing tips, how to videos, which many really like, graphics, scripting and much more; as the list is endless.

The Many Uses of Private Label Books and Other Information

Smart web entrepreneurs have known about the incredible value of private label books and quality information for quite some time now, and smart owners of web based businesses have been able to take advantage of the thriving market for such information. In addition to sales to willing customers, however, this private label information has a great many other uses.

One of the best uses of this repackaged and reformatted public domain information is web site content. The right content can do a great deal to increase search engine rankings, gain the confidence of wary web users and of course keep customers happy and keep them coming back. Posting high quality information related to the subject of your web site will provide both new and existing customers with quality information, and generate more sales and greater visibility for your business.

Public domain information can also be used to create customized reports designed to help attract new customers, retain existing customers and provide real value to web site visitors. These reports are often top sellers, and web site owners have reported greatly increasing the number of subscribers to their newsletters and other publications simply by providing high quality private label reports. These custom designed reports can be used for a variety of purposes, such as bonuses for loyal customers, incentives to sign up for a newsletter or as a reward for new customers.

Web site owners have long known about the value of creating a customized newsletter, ezine or other publication, and repackaged public domain information can be the perfect way to create such publications on a shoestring budget. Having a quality list of ezine or newsletter subscribers can provide instant credibility for any web site owner, and can have a substantial impact on the profitability and success of any internet based business. Even after all these years, web site traffic is vital to the success of any online business, and using private label articles, books and other information can help draw visitors to the site, and keep them there long enough to see just what you have to offer.

Creating an ezine or newsletter is also a great way to boost affiliate income, gauge the reaction of customers to special promotions, and determine which type of advertising is working the best.