Private Label Rights-Clearing The Confusion & Integration Tips

In the Internet Marketing community, there is allot of hubbub and buzz surrounding a specific form of rights and the three little letters that form up the acronym which defines what those rights are. In most cases, there is a total misunderstanding of what it’s about, why it exists and what you can do with it.

In short, in many cases what you might be contending with is allot of smoke and mirrors.

There is, of course, confusion regarding a great many things in life, and also just as many opinions regarding all of them. However, not many are going to affect your business as prevalently as what I am about to share with you. What I am referring to, in this article is “PLR” or “Private Label Rights”, as they pertain to your business.

There are a few things online that can make or break your business, and misunderstanding what “PLR” or “Private Label Rights” are is one of them. Especially when you gain what you believe to be PLR and what you have are something that is similar, but not quite the whole enchilada. I hear all the time, in my circle of marketers, questions like “Well, if I have the private label rights to these articles, they’re mine right? Can’t I resell them if I wish to?” or “If I can put my name on the article, or not, as is my right with “PLR” then I should be able to pass them onto my end-user without any consequence.”

But the fact remains, there is allot in the fine print to be understood, and this is where a great many of you might be getting confused.

The reason this is so important to understand is all in the licensing of the articles and/or products. There has become in the IM (Internet Marketing) crowd a couple different camps of thinking, when it comes down to what PLR is all about.

1. The limited PLR:
A limited PLR is a PLR article or e-book that is given certain rights to relabel, repackage and even re-write as a ‘definitive work’, in any fashion that someone chooses, but only allows that person to resell it as a reseller, and doesn’t allow the rights to resell to resellers. There are versions that allow you “Master Rights”, which are those rights which enable you to resell the resale rights to resellers, but not the rights to resell the reseller rights. Meaning that your reseller/client can not resell the rights to resell to their client/end-user. They can only sell the articles to their end-user.

2. The Unrestricted PLR:
An unrestricted PLR is a sort of license which grants you the ability to completely control what you do with whatever content, be it e-book, article, short-story, whatever it is that you’re dealing with. The original author either enables a company, such as [] to resell their work, with their name, with them holding the copy-right to the work, and then they pass on the savings, of having work done enmasse to the end-user, or as this case might be, the small at-home niche marketing business owner and webmaster. In addition, in some cases, the copy-right is passed onto the consumer of the product as well.

The situation that allot of people are encountering is that they would like an opportunity to work with the second format, but there is much trouble in contacting writers, finding good writers, dealing with infrastructure that’s an absolute bear to contend with and bringing all this to the table for their clients. Well, in most cases, there isn’t much to be done about it, as PLR is a rather new medium, generally speaking online. In addition to this, if someone violates their PLR agreement with their supplier, you can have a major legal entanglement, that can cost you thousands, if not hundreds of thousands of dollars. As of this writing a simple infraction on a copyright, no matter how unintentional is a $150,000 U.S.D fine. How about them apples?

Who wants to deal with that? What most business owners are looking for, is something that is relevant to the niches they are working, with full rights over what they can do with it. In addition, they are looking for high quality. And if you are new to the niche marketing arena, there is so much that can confuse you already. Why would you want to make it worse? When you are looking for article content, you want to be able to understand what you’re dealing with. This will not only keep the search engines happy, but most importantly, it will keep their, and your customers happy. This in turn keeps you in profits. A true win-win-win all the way around.

Unfortunately, there aren’t allot of resources out there for teaching this, and they are sometimes rather ambiguous and hard to locate. Here is some advice that I can give, in regards to private label rights, being a private label rights article supplier.

1. Read The License: A license is usually a long drawn out document, and it’s likely easy to get bored going over it. If you can, and I highly recommend that you do, get a lawyer to peruse the license and make sure there is nothing in it that could hinder your business, before you do business with someone that is selling private label anything. Because the last thing you want to do is end up on the wrong end of copyright infringement.

2. Research The Definition of Private Label Rights: Understand what rights you are granted and not granted under copy-right privilege, unless otherwise stated particularly within each individual license. In addition, when it comes to copyright law… Find out from a lawyer. Don’t ask your mother. Unless she’s a lawyer. 🙂 You wouldn’t go to a plumber to have your oil changed, would you? It all comes down to understanding what you’re looking for, when it comes to purchasing your article content.

3. Always Seek Out Writers Or Teams That Specialize In Private Label Content: Make sure you also get full and proper license documentation on the product. Again, consult a lawyer about your business dealings, and make sure you are on the right side of the law before you take any action that could result in a law-suit. When it comes to Private Label Rights, you absolutely cannot afford to skimp to save some dollars. What looks like a good deal, could simply be plagiarized content.

Private label rights are a burgeoning industry in the online and offline world, from drug manufacturers to article writers. If you’re interested in building a business that requires as little carpal tunnel as possible, then private label rights are definitely worth looking into. They can save your business a ton of capital and save your wrists an immense amount of pain and let’s not forget that they can, properly utilized, be a major relief of headaches when seeking content for your beautiful new web-site(s).

In summary, I hope that you now understand better what private labeling is, and will be wary when selecting the correct form that will suit your business.