Resale Rights – Adding Value to Private Label Rights Products

Private Label Rights products are perfect for starting an online business specially when you are new to Internet Marketing and desperately want to succeed online.

There are three main types of resale rights:

1. Basic Resale Rights – allows you to sell a product as is without any modification.

2. Master Resale Rights – allows you to sell a product as is without any modification plus transfer of rights to resell to your customers.

3. Private Label Rights – allows you to modify the product and call it your own.

Some Private Label Rights products may also allow you to transfer the same rights to your customers and are called transferable Private Label Rights products.

Private Label Rights products are more expensive and most valuable. You buy a product and you can sell it for any price you want and keep all the profits for you. But you should be careful at least not to undervalue the product by selling it at a ridiculously low price. Most Private Label Rights products give you free control over the price to sell but some may have a minimum price set. Most of these products come with ready-made sales pages, squeeze pages, autoresponder emails and a download/thank you page. You can edit all of them and make them unique to you and your site. The more unique you make it, the better.

Private Label Rights can be the starting point for your own product. You may want to create an entirely unique product from Private Label Rights products by combining two or more products together and create a Private Label Rights package that is exclusive to you and your site. This gives you an advantage over every other site selling similar products by making your package unique. This uniqueness gives your package more value, making the customer likely to buy from you.

To add more value to your Private Label Rights products, you may consider the following:

  • Get unique graphics created. If you do not have the expertise needed to create the graphics yourself, you may outsource it.
  • Rewrite the sales letter. A good sales letter will definitely increase your sales potential.
  • Rewrite the product. Think of adding more value to the product by providing additional chapters to the E-Book.
  • Personalize it to your style. Give your personal touch so it may shine.
  • Add bonuses to increase the value. You may add any number of bonuses to increase its value. You may buy Resell Rights products and give as a bonus if the license allows it.
  • Add Audio or Video course. People like audio and video. So it is a great idea to include audio or video to enhance its value.
  • Add additional information the readers want. Make sure your readers get value for money and if you provide the right information for which the reader has come to your website, you may likely be making sales quickly.

Always check the license agreement that comes with your product for what can be done and what cannot be done.